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The #1 CRM Financial
Practice Management Suite
Reviewer’s Guide
Welcome Letter
Thanks for taking a look at UGRU, the #1 CRM Financial Practice Management Suite.
I developed it starting in 2011 because (as a financial advisor that had gone independent), I was VERY
disappointed with the existing CRMs and the overall software available for an advisor to run front and
back office operations—they all had many of the same problems.
Problems
You need a CRM to track your clients, so you pick up a copy of Salesforce (only because you heard it was
good. You looked at Redtail—but it was weak comparatively), you picked up QuickBooks to keep your
accounting and bill your clients directly, you subscribed to Constant Contact or Mail Chimp to do some
mass emails and try to get leads, you tried Google Docs for document management (but worried that it
wasn’t FINRA compliant), and subscribed to eMoney or MoneyGuidePro for your financial planning.
You think you are all set. Right?
Sadly, you now have FIVE apps to learn. FIVE apps to integrate (but you don’t know how to integrate)
and you now face the dreaded “double entry.” In fact—MORE: your clients are in FIVE databases, some
of which aren’t even compliant. And the COST for ALL these apps is horrendous. What a mess. How do
other advisors do this? They don’t… they ALL have problems.
This is what we solve.
Take a look at UGRU and how it solves these problems—I think you’ll be pleased.
Best Regards,
Ken Gulliver-Founder and CEO
Contents
Reviews and Awards ..................................................................................................................................... 1
Six Main Reasons to Consider UGRU ............................................................................................................ 2
Features and Benefits ................................................................................................................................... 5
How UGRU Compares - Features .................................................................................................................. 6
Screen shots .................................................................................................................................................. 7
How UGRU Compares - Pricing ................................................................................................................... 12
UGRU Versions and Pricing ......................................................................................................................... 13
How to Obtain a Free Trial for Review ........................................................................................................ 14
Contact Information .................................................................................................................................... 14
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Reviews and Awards
“Easy to use”
“I enjoy the Signature Features”
“They ask me how I’m doing, I value customer service”
“I grew with UGRU”
“I was amazed with all it could do!”
“…an All-In-One Solution for my Investment Advisory practice”
“I was able to increase my net production 34% in my first 3 months!”
“Companies talk about great Customer Service, but UGRU actually
HAS Great Customer Service!"
CRM Finalist for Solution of the Year!
Raleigh North Carolina – 10 January 2017 – UGRU CRM Financial Software was a finalist in the 2016-
2017 Cloud Awards Program in the category CRM Solution of the Year.
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Six Main Reasons to Consider UGRU
1. Full featured, Integrated Financial CRM
2. Sales Force Automation – for contact & account management
3. Marketing Automation – to get & retain more clients
4. Bookkeeping & Operations – integrates the entire business
5. The BEST Financial Planning (stronger than MoneyGuidePro)
6. Price Performance Leader – MUCH less than the combined apps it replaces
Let’s look at each of these points in Depth
1. Full Featured - Integrated CRM. UGRU has all the main features you’d expect within popular
CRM’s. In addition, it combines sales force automation, marketing automation, accounting and
operations with an unrivaled financial planning module—all in one unified interface eliminating
dreaded double entry, so you have everything you need to run a world class financial planning
business.
2. Sales Force Automation. UGRU starts with the core contact and follow-up tools to prospect,
service, and manage your individual clients and large accounts.
Contact Management. Capture and organize all of your detailed information for every prospect,
client, vendor, and associate, setup follow-up calls and appointments, log emails and detailed
notes, setup referrals, and attach documents—everything you need to build your clientele and
keep them happy.
Sales Forecasting and Pipeline. Tracks your contacts, where they are in the sales cycle, the size
of the opportunity, whether it is single or recurring revenues, separates AUM and fixed
commission opportunities, and calculates the chance of close—making it easy to forecast your
sales and cash flow.
Outbound Phone Automation. Easily connect your VOIP system to call prospects or accounts
with a single click, create time-stamped notes, and enable customized call scripts with a
consistent sales message for a higher chance of closing.
Territory Management. Allows you to assign accounts to individuals, groups or territories then
easily re-align accounts, pending appointments, task, calendar events, and status to other team
members or groups in seconds.
3. Marketing Automation. Use UGRU to automatically build clients, stay in contact—without all the
manual effort—allowing you to do more with a smaller team.
Mass Email. Create emails, newsletters or updates and send them to multiple contacts (up to
5k/day or 150k/month with just a few clicks). Allows you to prospect new lists, or easily stay
connected to your existing clients with account updates, newsletters and financial tips.
Campaign Analytics. Get open, click thru and bounce rates for mass emails and drip campaigns.
Helps you determine which marketing activities are the most effective.
Drip Campaigns. Run automated sequences of emails to any individual or group in your system.
This allows you to stay close to your clients regularly and market to prospects automatically
without having to do anything outside of the initial setup.
Workflow Automation. Create your own or edit existing templates to generate tasks and
workflows automatically for prospect follow-ups, annual or quarterly client meetings and service
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items. Creates consistency and ensures client maintenance items do not fall through the cracks,
which decreases client turnover through superior customer service.
4. Accounting and Operations. Avoid double or quadruple entry with a central database—including
your accounting—making it much easier to bill, follow-up and assess the health of your business,
since it’s all integrated. Main features include:
Full-Featured Accounting. Uses a QuickBooks®- like interface (designed by QuickBooks
consultants) to provide Accounts Receivable, Accounts Payable, General Ledger,
Income/Expense Dashboard, Billing, Accrual or Cash Accounting, and unlimited Accounts.
Additionally, you can easily run Marketing Analysis, Snapshot, P&L, Balance Sheet, and Pipeline
reports that can be converted to spreadsheets, PDF format or emailed with a single click. And
best of all—the entire CRM, marketing, and accounting (with easy to manage permissions) is
fully integrated and works together.
Invoicing. Easily and quickly create and send invoices to any contact that is already within the
integrated CRM. Making the process easy and helps speed up cash flow.
Financial Dashboard. The financial dashboard makes it easy to drill down and view revenue,
expense, and profit/loss along with a quick comparison between firm financial goals and real
time results.
Operations Library. Includes powerful document management for marketing and operational
documents, email templates, and call scripts. Includes a built in editor to create professional
templates for both client and prospect marketing and it allows for easy team collaboration on
project documents and marketing material.
In addition, documents like ADV’s, portfolio agreements, disclosures and communications that need to
be sent on a regular basis can be saved with tagging codes that auto-customize for contacts, staff and
users.
5. Industry’s BEST Native Financial Planning. UGRU has all the features seen in the most popular
financial planning applications, plus some found nowhere else.
Core Functions. Includes goal-based planning, needs analysis, cash flow planning, estate
planning, advanced planning, investment planning, and retirement income planning. You can
also model existing holistic financial pictures and test multiple scenarios using unlimited plan
iterations.
Use custom inflation rates for each category of income/expense, take advantage of the Decision
Center calculators, and download a fact finder with a single click. You can create fully
comprehensive financial plans at a FRACTION of the cost of the competitive alternatives and cut
plan creation in half.
In addition, UGRU has financial planning features, some of which are totally unique:
Decision Center Calculators. Easy to use calculators that analyze how common planning
strategies will impact a plan. Includes Roth IRA conversions, optimal income distribution, reverse
mortgage, mortgage acceleration, guaranteed income benefit, fixed asset reallocation, and
social security analysis. Once the value of the strategy has been analyzed, the user can
implement it with a single click!
Roth IRA Conversion. Test any qualified account using partial or full values for the economic
benefit of performing a Roth conversion. Unlike other applications, the user can specify not
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only which year the execution of the conversion happens, but over how many years the client
will spread out the tax cost, and whether to pay those taxes from the qualified account itself or
other assets.
Liquid Asset Priority. Determine the optimal income distribution order of your investment and
bank accounts based on taxes, fees, and expected rate of return with just ONE click.
Reverse Mortgage. Based on the variables input about the primary residence of the client, the
user can test the economic value of a reverse mortgage. Surplus dollars or amount needed to
fund will automatically be calculated and displayed.
Market Dynamics. Use either traditional static returns, or Market Dynamics. Market Dynamics
replaces the “static” returns commonly used by advisors when constructing financial plans.
Apply the full impact of historical market returns to your asset accounts or simulate them with a
hedge if the accounts are protected – such as indexed annuities or similar insurance products.
Choose whether to include dividends or not and choose which market years you would like to
simulate. Testing against market volatility is more realistic for accurate planning.
Guaranteed Income Benefit. Test any account to see the gain or loss of exercising a guaranteed
income benefit--NOT to be confused with simple annuitization which is also testable in the
calculator. Choose full or partial values of the account, determine the start year, end year, GIB
return, any bonus if applicable on purchasing an insurance product, exclusion ratio, payout start
year, and payout amount per year to test the economic impact of the recommendation.
Financial Plan Summary. Auto-generate an editable full overview word document from pre-built
paragraphs based on each of your plan recommendations. This document makes it easy for your
clients to understand the numerical plan by putting into plain language your client’s current
financial situation, the reasoning for each advisor recommendation, and the value of each
recommendation in dollars.
Money-flow Report. A convenient auto-generated spreadsheet report that easily directs staff to
prep all paperwork based on your plan recommendations.
6. Price Performance Leader. UGRU has more value than all other software applications combined,
eliminates double entry and sales for a fraction of the cost of the apps it replaces making it the
undisputed price performance leader.
Unified CRM. eliminates double entry
No extra costs. No apps or software to download or install.
Built in Best Practice Workflow. Build max. client value by increasing team performance/sales.
Free training. Online training videos, webinars and initial one-on-one training
Free Standard Migration. We migrate old CRM data.
Free Basic Setup. We create all initial team members in UGRU.
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Features and Benefits
CRM
Marketing
Financial Planning
Contact Management
Email
Integrated Aggregation
Task Management
• Built in email included
Decision center calculators
• Email segregation
• Mass email
• Market dynamics
• Call segregation
• For audits
• Liquid assets Priority
• Task segregation
• Detailed email search
• Reverse Mortgage
• Past due segregation
• Email and mail merge wizards
• Mortgage acceleration
• Day/week segregation
Drip campaigns
• Roth IRA conversion
• Lead only
Campaign analytics
• Guaranteed income benefit
• By Importance
Workflow automation
• Term life/LTC
• Auto assign tasks to calendar
Reporting
• Fixed asset reallocation
• Users can play multiple roles
Quick reports
• SSI analyzer-Coming soon.
Data Management
Custom reports
Goals based planning
• Validation-Consistent data
Key Performance Indicators
Needs analysis
• Duplicate checking
Dashboard
Cashflow planning
• Import mapping
Sales forecasting
Estate planning
• Mass import
Pipeline
Advanced planning
• Mass export
Campaign ROI reporting
• Liquid assets
• Saved searches
Employee productivity
• Pension assets
• Convert Individual to Entity
Employee pending tasks
• Illiquid assets
• Swap primary contacts
Email analytics
Retirement income planning
• Contact tagging
Email audit reports
Marketing collateral
Lead Management
Quick report export
Financial plan summary
• Lead source
Business Management
Security
• Lead web capture
Workflow builder
FINRA compliant
• Lead routing
Linear workflows
Highest encryption strength
• Lead mass reassignment
"If, then" logic workflows
Secure offsite data storage
• Lead referral tracking
Trigger automation
Back up and disaster recovery
• Lead segmentation
"Jump to" task
Secure client portal
Territory Management
Workflow synced to calendar
Permissions
Interaction tracking
Pre-built workflows
Archiving
On demand call scripts
Business planning
Accounting
Team selling
Dashboard
Full featured accounting
Sales forecasting/pipeline
Document management
• QuickBooks-like interface
Phone automation
Operations library
• Accounts receivable
Mobile Functionality
Calendar
• Accounts payable
Client file data
Team calendar
• General ledger
Click-to-call
Pre-designed collateral
• Accrual or cash
Opportunities
Message board
• Invoicing
Workflows/tasks
• Employee payroll
Calendar
• Unlimited accounts
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Screen shots
Enter manually or import your existing contacts. The CRM will auto-match fields, check for duplicates
and incorrect data making it easy to get started.
Build workflows from scratch or take advantage of over 40 pre-made and adjustable workflows for
Acquisition, Maintenance or Termination of Clients, Staff or Vendors.
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Standardize the sales process with workflows, sales scripts, email templates, view your sales pipeline,
forecast, and share sales material with the entire team.
Mass email up to 5,000 emails per day and 150,000 emails per month, run drip campaigns and easily
view open rates, click through rates, and bounce rates to determine campaign effectiveness.
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Organize mission critical documents for utilization in workflows or one-off scenarios like: Call Scripts, HR
Word Documents, PDF Contracts or Marketing collateral, Excel, PPT Presentations and Utilize over 100
Tagging Codes to save time on document changes.
Full featured accounting with Invoicing, Accounts Receivable, Accounts Payable, General Ledger, plus a
Financial Dashboard, and Financial Reports (P&L, Balance Sheet, Pipeline reports)—that integrates with
other important areas of the CRM.
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The native financial planning software pushes and pulls data with the CRM eliminating redundant data
input (no double entry) and the “Decision Center” financial calculators make the role as a fiduciary a
snap.
Track all activity on your integrated dashboard (for your CRM, email, financial planning, marketing,
accounting and reporting).
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Manage your client documents and give them secure access to their own files. Issue permissions for
select members of your team to save, view and download 26 different file types for FINRA compliant
storage.
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How UGRU Compares - Pricing
UGRU is the price performance leader. To have all the same functionality with Redtail (a financial
industry market leader), you would need four other software programs which would equal $1,136! Even
if you didn’t use marketing automation the price is less and you get expensive marketing automation for
free.
When you combine the cost of popular apps like Redtail or Salesforce, Mail Chimp, Quickbooks,
HubSpot, and MoneyGuidePro, you are easily looking at over $1,100/month per user (versus $324 for
UGRU (prices change with volume). UGRU has more value than all the applications combined, eliminates
all double entry, and sells for less than the cost of the applications it replaces.
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UGRU Versions and Pricing
CRM Plus
Performance
Professional
Advisor Pro
$59mo*
$139mo*
$179mo*
$324mo*
Unlimited contacts
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Lead Management
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Tasks, events tracking, notes
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Opportunity tracking
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Calendaring, multiple user
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Mobile app
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Workflow builder
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Performance Dashboard
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Pro forma builder
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(Sales forecasting)
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Reports
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Global Profile Management
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Email
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Mass Email
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Client Portal
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Bulk Mail Merge
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Doc Management & Storage
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Operations Library
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Marketing Automation
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Lead Capture
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Website visitor tracking
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Workflow Automation
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Marketing Campaigns
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Territory Management
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Bookkeeping
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HR Collateral
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Financial Planning
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Destination Trax
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Marketing Collateral
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AUM Invoicing/Statement Builder
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*All Pricing Includes 3 Users
STORAGE AND THRESHOLDS/FEES - 10GB per user included. Each additional 10 GB is $14.99 per/mo.
REGULAR EMAIL USAGE FEES - 5GB per user. Each additional 1 GB is $1.50 per month per group
MASS EMAIL USAGE FEES - 5,000 emails per day per “Group” up to 150,000/per month. Each additional
1,000 outbound emails is $0.09. Email attachments - $1 per Gb.
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How to Obtain a Free Trial for Review
To obtain your free trial for product review please go to the UGRU Free Trial Page and enter the
required basic information. You will receive your login credentials by email shortly thereafter.
You will need your own softphone (download the X-Lite phone which is free - if needed)
Email or call the number below when doing a review and we will immediately convert your copy to a full
working version with email and phone number.
Contact Information
Press Contacts:
Primary and Technical Contact
Ken Gulliver
Founder & Managing Partner
888.742.0033 x4
Secondary Contact
Ted Finch
VP, Marketing
512.263.9618
